Ready to See Where Your Profit Is Hiding?
Join the businesses already running their stock with Up Stock. Start your 7 days free trial today - no card required.
Start Free TrialJoin the businesses already running their stock with Up Stock. Start your 7 days free trial today - no card required.
Start Free TrialFree, no signup, nothing leaves your browser
Sell-through shows how much of a delivery has sold in a period. It is the quickest way to tell a hit from an item that will end up on the clearance rack.
Sell-through rate = units sold / units received x 100.
Example: you received 60 units of a new jacket and sold 45 in the first month. 45 / 60 x 100 = 75% sell-through.
Measure sell-through:
Up Stock keeps every sale and purchase per item and store, so slow movers show up in your reports before they become dead stock.
Many retailers aim for 40% to 80% a month, depending on the product. Fashion and seasonal goods need a high rate early; basics can sell more slowly.
Sell-through looks at one delivery or product over a short period, in units. Turnover looks at all your stock over a longer period, in money.
Move the item to a better spot, bundle it, or mark it down before the season ends, and order less of it next time.
Yes. Close to 100% early in a season often means you ordered too little and missed sales.
How many times your stock sells through, and days on hand
Sale price, margin left and sales needed to keep profit
The stock level that tells you to order again